Presenter: Mike Dandrige
Register for Wizards on the RoadThe Personal Experience Factor is, in short, the actual customer experience that exceeds the expectation created by your marketing strategy and ad campaign campaign.
If the experience delivered by you and your staff fall short of expectations, expect potential customers to tune out your subsequent advertising and tell everyone they know that you’re “not all that.”
Part of the Advertising Performance Equation, you have full control of the experience you deliver.
In this entertaining presentation, you’ll find yourself engaged while you learn valuable lessons that you can apply to your own business.
You’ll learn:
- about the often misunderstood and elusive concept of the ‘customer experience’ and why it’s replaced customer service.
- how to improve the Impact Quotient of your own business.
- the 3 primary triggers that set off a word-of-mouth explosion. By the way – there are only 3.
- you’ll get a checklist for monitoring and improving your company’s performance; not just what to do, but how to do it and why it works.
This presentation is for anyone who’s ever faced an intimidating foe, even if that foe happens to be your own self-imposed limitations.