Topic: Definition of Terms
Register for Wizards on the RoadAdam Deatherage is the first to admit he earned a degree in psychology for the sole purpose of finding out why people do the things they do! His curiosity paid off well when he combined that knowledge with his natural creative talents and entered the world of advertising and marketing.
In television, Adam has experience on both sides of the camera. His work as a creative service director, promotions director and news photographer launched a 15-year career that developed to include all forms of media. In addition to consulting, he currently produces and hosts a weekly home improvement show.
Adam shares his expertise with clients in service industries such as retailing and distribution, recreation, hotel, professional and business services. His award-winning work with non-profits has made achieving ambitious million-dollar fundraising goals possible – even during a tight economy. He has received numerous awards from the American Advertising Federation and the loyalty of life-long clients. In 2005, Adam joined the Wizard of Ads to collaborate and share cutting-edge theories on communications.
Adam feels that he enables his clients to see themselves and their product or service with fresh eyes and the view is, well . . . an eye-opener! He says, “If you know why people think, behave and act as they do, you know the secret to communicating your message in just the right way. It’s not magic… but it’s close.”